New Japanese Drinks

I am really starting to see the value in having a camera on my phone these days. It gives me a better chance to get some of the weird things that I see in Japan, and upload them on here. Anyhow... buying a new drink before my Japanese class yesterday (a good school in Meguro - MLC Japanese), I saw this tasty looking new beverage. Wow... kind of a shocker that can, and I really didn't want to buy it or try it out.
Funny, traditional Japanese style is pretty simple, and plain. Well advertising and packaging isn't. The more cramped the more exciting! Well the more crap in my view.